Meet the Team


Garry Moore


Garry is an apprentice trained engineer and accomplished industrial model maker with full machine workshop and rapid prototyping capability. He has filed patents for 18 inventions in the field of ‘displaced air’ WC flushing systems. He founded Propelair in 2001 with the sole purpose of developing and marketing the ‘displaced air’ technology for the commercial washroom sector, which he achieved through a £5m series of equity investments to fund IPR protection, research & development, prototype fabrication, product trials and regulatory approvals, and to develop a high volume manufacturing strategy with outsourced manufacturing partners in the UK and Far-East - culminating in acquiring a suite of injection mould tools capable of producing 250,000 units - and launching Propelair at Eco-Build London in March 2013. By 2017, with Garry still as CEO and customers already including Thames Water, MOTO, Oracle Shopping Centre, Network Rail, McDonalds, Peacock Theatre, Royal College of Physicians, London School of Economics, Princess Alexandra Hospital and Heathrow Airport he oversaw a further £5m equity investment by Investec Bank, the Nobel Sustainability Fund and Universal Partners to bring in a new CEO and help grow the business. Garry left Propelair the following year.


Garry was a founding committee member of the University of East London Inventors Club and has appeared on BBC1 News, Sky News, and Radio 2 talking about how he developed Propelair and brought it to market. He was also a judge and motivational speaker to the Mayor of London Entrepreneur Awards 2017 and 2018 where he was pleased to share his experiences of how he developed his invention and raised investment to bring it to market. His value to Velocity is his ability to generate original ideas and bring them to life through the many industrial modelling skills he has acquired throughout his career, including notepad idea generation, CAD modelling, hand-sculptured and CNC-cut concept models, working prototype fabrication and small-batch production runs to using a wealth of traditional workshop fabrication techniques and bespoke prototyping systems (such as silicone & GRP moulding and polyurethane casting systems), all of which he has built up into an in-house capability.


Industrial model making and prototype fabrication

Development and implementation of manufacturing processes

Motivational speaking, problem solving and focus groups


William McLaughlin


Will is a seasoned ceramic sanitaryware expert with over 40 years' experience. After studying Ceramic Design at Glasgow School of Art, he commenced his career in the sanitaryware industry by training as a Modeller at Doulton Bathrooms. After several years working as a designer at Doulton’s , he was appointed Design Manager. Will went on to become Divisional Design Manager at Caradon Twyfords followed by his appointment as Group Design & Development Manager for Armitage Shanks. With such an unusual combination of design & modelling experience and global market requirements, Will decided to start his own ceramic design consultancy business. He spent a further 20 years designing ceramic sanitaryware for clients in Europe, the Middle East, Asia and North America, with a client list including major global and smaller regional manufacturers, as well as designing own-brand bathroom ranges for distributors, high-street retailers and bespoke manufacturers.  Will first met Garry in 2006 when he took one of Garry’s GRP prototype Propelair toilets from the trials at the Water Research Centre and re-designed it into a ceramic product suitable for mass production, accompanying Garry on many trips to the Far-East to source manufacturers and to develop manufacturing and quality control processes together.  Will’s value to Velocity is his unique understanding of the possibilities and limitations of the ceramic sanitaryware manufacturing process, and his ability to use that knowledge to produce beautiful designs that incorporate the operational requirements (functional elements) of air-flush toilets, of which he now has 15 years’ experience.

Understanding problems from modelling and production perspectives

Communicating technical solutions to non-English speaking modelling and production teams


Gary Rose


Gary has over 30 years’ experience of mechanical engineering and has specialised in product design since he worked for precision optical instrument manufacturer Olympus Keymed Ltd, which is where he met his current business partner, Simon Miller. Together, in 1998, they started their own product design consultancy business, which grew into Cube 3 Design Ltd. The company has remained small and agile, providing practical problem solving to deliver creative solutions in tight timeframes and on controlled budgets. Gary specialises in conceptualisation, feasibility studies, Computer Aided Design, and mechanical calculations. Cube 3 Design are also able determine component characteristics and product manufacturability by utilising their in-house suite of FEA, thermal analysis, fluid dynamics, and MoldFlow computer simulation tools. Gary Rose met Garry Moore in 2002, together going on to developing the innovative air-pump that powers the Propelair toilet by testing an evolving series of prototypes that allowed them to capture operating data and understand the internal physics required to turn the core innovation into the mass-produced reliable unit it is today. They further successfully collaborated on developing the Propelair lid sealing and latching mechanism. Gary Rose’s value to Velocity is his ability to take a pragmatic approach to revolutionary ideas and develop them into reliable designs that can be consigned to mass-production as injection-moulded thermoplastic parts and assemblies.

Investigating the original displaced-air operating systems in 2002

Computer aided design, simulation and analysis of mechanical parts


Dr David Webber


David has over 50 years’ experience as a microbiologist, having started his career in water treatment and microbiological monitoring before spending the past 19 years working as Technical Director for Microbial Innovations Limited, where he specialised in infection control issues (including advising the NHS), disinfectant and insecticide research, air quality studies, and developing new products for new markets, including methods for the prevention of COVID-19. David first met Garry Moore in 2014 when, in response to feedback from users of the first Propelair toilet installations, Garry was researching antibacterial additives for the latch, which had to be touched during use. The application was successful, and the pair went on to further investigate aerosol emissions from toilet flushing as a mechanism for spreading viruses and using air-flush technology as a way of suppressing them.  With the Velocity toilet bringing air-flush technology into the home, David has joined the team to investigate the inclusion of new and additional hygiene measures including self-cleaning surfaces and chemical-free disinfectants, which will not only allow Velocity to stay clean and stop viruses such as COVID-19 from spreading, but which will kill them too.

Team member, microbiologist Dr David Webber

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